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var(--ink);border-radius:50%;width:35px;height:35px;display:grid;place-items:center;font:9px 'DM Mono',monospace;background:#f3f0e7;position:relative}.route-step:last-child .route-dot{background:var(--ink);color:var(--paper)}.route-detail>.mono{font-size:6px;display:block;margin-bottom:7px;letter-spacing:.4px}.route-detail h4{font:600 21px/1.08 'Bricolage Grotesque',sans-serif;letter-spacing:-.8px;margin:0 0 7px}.route-detail p{font-size:10px;line-height:1.7;margin:0;max-width:340px}.goal-signals{border-top:1px solid #20211e55;padding-top:16px;margin-top:14px;display:flex;align-items:flex-start;gap:20px}.goal-signals>span{font-size:6px;flex:none;max-width:63px}.goal-signals>p{font-size:9px;line-height:1.8;margin:0;max-width:360px}.growth-note{font-size:6px;color:#7e7a6f;margin:16px 0 0}.measurement{background:#e6dfd1;padding:42px 0 60px}.measurement-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:80px;align-items:start;margin-top:42px}.measurement-eye{width:75px;height:42px;border:1px solid var(--ink);border-radius:80% 5%;transform:rotate(24deg);display:grid;place-items:center;margin:5px 0 34px}.measurement-eye>span{width:24px;height:24px;background:var(--orange);border-radius:50%;position:relative;animation:eyeLook 9s ease-in-out infinite}.measurement-eye>span:after{content:'';width:7px;height:7px;background:var(--ink);border-radius:50%;position:absolute;left:7px;top:9px}.measurement-copy h2{font:800 clamp(41px,4.7vw,69px)/.96 'Bricolage Grotesque',sans-serif;letter-spacing:-.06em;margin:0 0 24px}.measurement-copy h2>span{color:var(--orange)}.measurement-copy>p{font-size:12px;line-height:1.85;max-width:330px;margin:0}.measurement-principle{font-size:7px;line-height:1.9;max-width:320px;border-top:1px solid #20211e40;padding-top:19px;margin-top:25px;color:#686154}.scorecard-top{display:flex;align-items:center;justify-content:space-between;gap:20px;border-bottom:1px solid var(--ink);padding-bottom:13px;font-size:7px}.score-row{display:grid;grid-template-columns:20px 1fr 20px;gap:17px;align-items:start;padding:23px 0;border-bottom:1px solid #20211e40}.score-index{font-size:7px;line-height:22px;color:#797164}.score-row h3{font:600 24px/1.05 'Bricolage Grotesque',sans-serif;letter-spacing:-.8px;margin:0 0 9px}.score-row p{font-size:11px;line-height:1.7;margin:0 0 7px}.score-row>svg{width:18px;height:18px;margin-top:2px;color:var(--orange)}.score-signals{font-size:9px;color:#756c5e;line-height:1.7;display:block}.measurement-note{font-size:9px;line-height:1.85;max-width:450px;margin:20px 0 0;color:#6a6256}@keyframes eyeLook{0%,35%,100%{translate:0 0}45%,65%{translate:7px 0}80%,90%{translate:-6px 0}}
@media(max-width:1200px){.impact-intro{gap:35px}.impact-intro>p{max-width:250px}.audience-journey{gap:20px}.journey-body p{min-height:120px}.growth-panel{gap:35px}.growth-tabs{gap:10px}.growth-tabs>button{font-size:10px;padding:12px 9px}.goal-copy h3{font-size:34px}.growth-journey{padding:22px}.measurement-grid{gap:55px}.measurement-copy h2{font-size:50px}.score-row h3{font-size:22px}.header-note{font-size:8px;margin-left:0}.header{gap:25px}.header nav{gap:23px}}
@media(max-width:950px){.impact-intro h2{font-size:47px}.impact-intro>p{font-size:11px;max-width:225px}.audience-journey{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px 35px}.audience-stage:nth-child(n){margin-top:0}.audience-stage:nth-child(even){margin-top:35px}.audience-stage h3{font-size:43px;margin:17px 0 23px}.journey-body p{min-height:0;max-width:300px}.journey-body h4{max-width:none}.journey-signal{max-width:none}.growth-intro h2{font-size:62px}.growth-intro>p{max-width:230px}.goal-copy h3{font-size:31px}.growth-tabs>button{font-size:9px;gap:7px}.growth-tabs{gap:7px}.growth-journey{padding:19px}.route-detail h4{font-size:19px}.goal-signals{gap:12px}.goal-signals>p{font-size:8px}.measurement-grid{gap:40px}.measurement-copy h2{font-size:44px}.measurement-copy>p{font-size:11px}.score-row{gap:12px;grid-template-columns:18px 1fr 15px}.score-row h3{font-size:21px}.score-row p{font-size:10px}.score-signals{font-size:8px}.header nav{gap:20px}}
@media(max-width:720px){.impact{padding:35px 0 30px}.impact-intro{gap:25px;margin:33px 0 38px}.impact-intro h2{font-size:40px}.impact-intro>p{max-width:190px;font-size:11px}.audience-journey{gap:23px 25px}.audience-stage h3{font-size:39px}.journey-body h4{font-size:11px}.journey-body p{font-size:10px}.journey-number{font-size:6px}.journey-signal{font-size:5px}.impact-foot{font-size:5px;gap:20px;margin-top:28px}.impact-foot>span{max-width:240px}.growth{padding-top:50px;padding-bottom:50px}.growth-intro{gap:25px;margin:30px 0}.growth-intro h2{font-size:53px}.growth-intro>p{font-size:11px;max-width:190px}.growth-tabs{grid-template-columns:repeat(2,minmax(0,1fr));gap:7px 15px;padding:12px 0}.growth-tabs>button{font-size:10px;padding:10px 12px}.growth-panel{gap:25px;padding-top:25px;grid-template-columns:.85fr 1.15fr}.goal-copy{padding-top:8px}.goal-copy>.mono{font-size:6px}.goal-copy h3{font-size:27px;letter-spacing:-1.3px;margin:18px 0}.goal-copy>p{font-size:11px}.goal-job{gap:10px;margin-top:20px;padding-top:16px}.goal-job p{font-size:10px}.goal-job strong{font-size:6px}.growth-journey{padding:17px}.growth-route-top{font-size:5px}.route-step{grid-template-columns:27px 1fr;gap:10px;padding-bottom:20px}.route-dot{width:27px;height:27px;font-size:7px}.route-steps:before{left:13px}.route-detail>.mono{font-size:5px}.route-detail h4{font-size:18px;letter-spacing:-.6px}.route-detail p{font-size:9px}.goal-signals{display:block;padding-top:13px;margin-top:10px}.goal-signals>span{max-width:none;font-size:5px;display:block;margin-bottom:7px}.goal-signals>p{font-size:8px}.growth-note{font-size:5px}.measurement{padding:34px 0 40px}.measurement-grid{gap:30px;margin-top:30px}.measurement-copy h2{font-size:37px}.measurement-copy>p{font-size:10px}.measurement-principle{font-size:5px}.measurement-eye{margin-bottom:30px;width:65px;height:37px}.scorecard-top{font-size:5px}.score-row{grid-template-columns:13px 1fr 12px;gap:8px;padding:20px 0}.score-row h3{font-size:19px}.score-row p{font-size:9px}.score-row>svg{width:13px;height:13px}.score-index{font-size:6px}.score-signals{font-size:7px}.measurement-note{font-size:8px}.header nav{gap:15px;font-size:9px}.nav-hello{padding:11px;gap:10px}}
@media(max-width:520px){.header nav{font-size:16px;gap:25px}.nav-hello{font-size:12px}.impact-intro{display:block;margin:30px 0 34px}.impact-intro h2{font-size:11.8vw}.impact-intro>p{max-width:300px;font-size:12px;line-height:1.8;margin:23px 0 0}.audience-journey{grid-template-columns:1fr;gap:25px}.audience-stage:nth-child(n){margin-top:0}.audience-stage{display:grid;grid-template-columns:.85fr 1.15fr;gap:15px 20px;align-items:start;padding-top:14px}.journey-number{grid-column:1/-1;font-size:7px}.journey-number>span{font-size:20px}.audience-stage h3{font-size:31px;letter-spacing:-1.5px;margin:3px 0}.audience-stage h3 em{letter-spacing:-1.8px}.journey-body h4{font-size:11px;line-height:1.5;margin-bottom:8px}.journey-body p{font-size:10px;line-height:1.8}.journey-signal{font-size:5px;line-height:1.8;margin-top:12px}.impact-foot{font-size:5px;display:block;line-height:1.9;margin-top:27px}.impact-foot>span{display:block;max-width:none}.impact-foot>span:last-child{margin-top:8px}.growth{padding-top:45px;padding-bottom:43px}.growth-intro{display:block;margin:30px 0}.growth-intro h2{font-size:14vw;letter-spacing:-.065em}.growth-intro>p{font-size:12px;max-width:300px;margin:22px 0 0}.growth-tabs{gap:7px 8px}.growth-tabs>button{font-size:9px;padding:11px 9px}.growth-tabs>button>.mono{font-size:6px}.growth-tabs>button>span:last-child{font-size:16px}.growth-panel{grid-template-columns:1fr;gap:25px;padding-top:26px}.goal-copy{padding:0}.goal-copy>.mono{font-size:7px;max-width:none}.goal-copy h3{font-size:34px;line-height:1.07;letter-spacing:-1.6px;margin:18px 0 15px;max-width:300px}.goal-copy>p{font-size:12px;max-width:320px}.goal-job{max-width:none;width:100%;margin-top:22px;padding-top:16px;gap:12px}.goal-job p{font-size:11px}.goal-job strong{font-size:7px}.growth-journey{padding:22px}.growth-route-top{font-size:6px}.route-steps{padding-top:24px}.route-step{grid-template-columns:31px 1fr;gap:15px;padding-bottom:25px}.route-dot{width:31px;height:31px;font-size:8px}.route-steps:before{left:15px}.route-detail>.mono{font-size:6px}.route-detail h4{font-size:23px;letter-spacing:-.8px;margin-bottom:8px}.route-detail p{font-size:10px;max-width:240px;line-height:1.75}.goal-signals{padding-top:16px;margin-top:15px}.goal-signals>span{font-size:6px}.goal-signals>p{font-size:10px;line-height:1.8}.growth-note{font-size:5px;line-height:1.9}.measurement{padding:31px 0 38px}.measurement-grid{grid-template-columns:1fr;gap:32px;margin-top:30px}.measurement-eye{margin:5px 0 29px;width:70px;height:40px}.measurement-copy h2{font-size:13vw;letter-spacing:-.065em;margin-bottom:22px}.measurement-copy>p{font-size:12px;max-width:300px}.measurement-principle{font-size:6px;max-width:none;margin-top:22px;padding-top:16px}.scorecard-top{font-size:6px}.score-row{grid-template-columns:17px 1fr 17px;gap:13px;padding:23px 0}.score-row h3{font-size:24px;letter-spacing:-1px}.score-row p{font-size:11px;margin-bottom:8px}.score-signals{font-size:9px;line-height:1.8}.score-index{font-size:7px}.score-row>svg{width:17px;height:17px}.measurement-note{font-size:9px;margin-top:19px;line-height:1.85}}
@media(max-width:360px){.audience-stage{gap:13px}.audience-stage h3{font-size:27px;letter-spacing:-1.4px}.journey-body h4{font-size:10px}.journey-body p{font-size:9px}.growth-tabs>button{font-size:8px;gap:5px;padding:10px 7px}.goal-copy h3{font-size:31px}.growth-journey{padding:18px}.route-step{gap:12px}.route-detail h4{font-size:21px}.score-row h3{font-size:22px}.score-row{gap:10px}}